TIM STEELE
email: timsteeleworks@mac.com | LinkedIn
OVERVIEW
Strategic and visionary creative leader with more than 20 years of strong design experience, producing powerhouse brands through online and offline platforms, campaigns, and collateral. Skilled in structuring smart, cost-effective solutions for both large-scale and small challenges.
SKILLS SUMMARY
Art Direction and Graphic Design | Staff Management | Brand Management | Prototyping | Project Management | Budget and Vendor Management | Marketing and Advertising | Standards-Compliant UI/UX Design and Web Development | Mobile App Development (Agile Processes) | eCommerce DevelopmenT | Email Marketing | Photo Direction | OOH | Video Production and Motion Graphics | Event Media and Display Design
EXPERIENCE
SENIOR GRAPHIC DESIGNER, ALLIANT NATIONAL TITLE INSURANCE COMPANY | MAY 2020 - PRESENT
Responsible for marketing and creative, including, concepting, copywriting, art direction, video production and animation, and print production. Also responsible for building and maintaining Alliant National Academy, the company's learning management system.
SENIOR GRAPHIC DESIGNER, NORTH AMERICAN TITLE INSURANCE CO | APRIL 2016 - APRIL 2020
Responsible for all creative direction, web development and video production for NATIC, seventh-largest title insurance underwriter and a division of Lennar, the largest home builder in the United States.
SENIOR BRAND MANAGER, LAZARUS SOFTWARE | JULY 2015 - JANUARY 2016
Managed development of software and mobile applications, including UI and UX design and strategy, rapid prototyping, web development. Responsible for development of website and all print and online marketing materials, sales and event pieces. Worked closely with and managed vendor relationships, including freelance artists and developers. Managed brand across all touch points, lead cross-functional teams including sales, product development, and creative.
Clients included Marriott Hotels, Electronic Arts, Lane Bryant, GMAC, PetSmart.
FREELANCE CREATIVE CONSULTANT | JUNE 2013 - JULY 2015
Provided guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, UI/UX development, and budget considerations. Assisted clients, through analysis and production, achieved results and understanding of innovative solutions and trends.
Clients included Pi Kappa Phi Fraternity, Delta Sigma Phi Fraternity, ATRO Engineering, Virtual Media Group, Creative Producers Group, Maritz Travel, Carboline Global.
CREATIVE DIRECTOR, PI BETA PHI FRATERNITY | MAY 2007 - JUNE 2013
Set strategic direction for all creative work and drove execution of marketing, event and programming projects. Managed creative staff, traffic, budget and vendors. Produced video and directed new IT initiatives.
Drove large-scale overhaul of fraternity website, including redesign and pioneering integration with iMIS database and Ektron content management system that has become a model for Panhellenic societies.
Developed network of editable chapter websites, eliminating the need for chapters to contract with web developers and ISPs, and strengthening the fraternity’s brand under a cohesive look.
Led Fraternity’s conversion to digital media, including mobile app development, eCommerce, social network and chapter reporting development, responsive design, content management systems, e-learning, social media development and digital-driven programming.
CREATIVE DIRECTOR, CREATIVE MEDIA COMMUNICATIONS | DECEMBER 2001 - MAY 2007
Led design direction and collaborated on strategic direction for CMC’s global presence and clients across web, video, and print platforms. Managing creative staff across virtual network, building, mentoring and diversifying creative teams across print and multimedia disciplines. Collaborating with and providing creative vision for marketing, new product concepts, connected device initiatives, project strategy, and PR.
Key member of new business development team leading creative vision for new business pitches and client strategy sessions with accounts such as Intelliteach, Watlow Electric, Pi Beta Phi, Milbank, Tweed, Hadley & McCloy, Kaiser Electric, Drury Outdoors, Empire Food Marketing, Sharp Approach, Petra Chemical and Grand Center.
CREATIVE DIRECTOR, McGREW JEFFERSON KEELER | APRIL 1996 - OCTOBER 2001
Head of creative leading strategic vision, new business development, and department growth and development. Leading and managing national cross-platform design and advertising projects, budgets, and department productivity. Key role in strategy and succession planning for department and business. Key strategic and creative lead on global client accounts such as Pillsbury, Proctor & Gamble, Monsanto, Purina, Kodak, SuperClubs, The St. Louis Zoo, and the U.S. Olympic Committee.
Led expansion of services into new media technologies and utilization, including multimedia and web initiatives. Managed all aspects of branding, media design and production for firm and its clients, including online content development, promotional strategies, and deadline adherence across all departmental channels.
ART DIRECTOR, MMGY GLOBAL | JULY 1995 - DECEMBER 1995
Provided advertising art direction, copywriting and scripting for agency clients, primarily The Golden Nugget and Treasure Island (Las Vegas) and John Q. Hammons Hotels.
EDUCATION
Associate of Fine Arts, Commercial Art (1989) | Johnson County Community College | Overland Park, Kansas
AWARDS
FCA Awards Best All-Around Communications (2009) | TAM Award for Video Communication (2005, 2006) | PIA Award for Graphic Design - Catalogs (1999) | Kansas City Art Directors Club Award for BW Print Advertising (1985)